“What We Eat, How We Live and the Planet”

“In the modern economy, the ultimate consumer of this stuff wants to know where it has come from,” Jacobs notes. Companies could potentially offer smoothie consumers the ability to trace their beverage ingredients from the tree to the factory, and along the transportation chain, from Malawi to a port in Mozambique, another port in South Africa, all the way to Rotterdam and into the European distribution network.

Modern Farmer, a new publication that makes “connections between what we eat, how we live and the planet”, recently released their first issue, tackling everything from organic farming in China and the mango producer in Malawi that’s sending fruit to smoothie makers around the world. It’s worth checking out.

Support The Billfold

The Billfold continues to exist thanks to support from our readers. Help us continue to do our work by making a monthly pledge on Patreon or a one-time-only contribution through PayPal.