Cards Against Humanity Buys Super Bowl Ad, Films Potato
Now, they’re explaining what happened.
If you have not yet read Cards Against Humanity’s article on what happened when they bought a Super Bowl ad, I’d suggest dropping everything like a hot potato, because it will be the funniest thing you read all day.
The problem we failed to anticipate was that sports fans ultimately had trouble making the leap from “Super Bowl” to “potato” to “Cards Against Humanity.” This was a real lesson in humility. In hindsight, our model lacked “external validity.” Instead of asking one person if the ad was effective 70 times, we should have asked 70 people one time. This left us susceptible to what statisticians call “correlated errors.”
This was the ad they ran, in case you weren’t watching the Super Bowl for the commercials:
It’s unclear how much they paid for this spot, probably because they aren’t telling.
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