Just Add a Capri Sun

Lunchables, the lunch kit launched by Oscar Mayer in the early ’90s geared towards busy moms who needed give their kids something fast and easy to eat during school lunches, has rebranded the kit as “portable protein packs” for adults. Michael Moss explained the lunch kit origin story last year in The New York Times Magazine in a story called “The Extraordinary Science of Addictive Junk Food.” I don’t think I will be swayed to pick this up at the grocery store, but perhaps the nostalgia will get some of you to pick up a package. [via]

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