The Nasty Gal Origin Story

This WSJ article about Nasty Gal founder Sophia Amoruso is full of fun sexy facts about this fun sexy brand. Like: “550,000 shoppers check out the site for an average length of six minutes once a day … their top 10 percent of users look at the site more than 100 times a month …half of its sales come from 20 percent of its customers.” And also: “[At first] she’d sell a Chanel leather jacket she bought for $8 at the Salvation Army for over $1,000.” And even: “I built a huge profitable business with no debt … I put every drop of profit from this business back into it. That’s why it’s successful.” [Pic]

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