I’d Like to Give You Money for Your Product, But First Here Are Some Tips

by Matt Powers

Couple of curious things about this packaging:

1. It’s trying to market food and it looks repulsive.

2. The design team apparently decided using the “disgusting chocolate drum” graphic was worth it to be able to keep the “Smashing” adjective in the product name.

3. “Smashing” is not at all synonymous with musical percussion. It is only, at best, tangentially related.

4. They could have easily kept “Smashing” and gone with a different graphic entirely.

5. Like keep “Smashing” but use a British theme. A picture of the candy wearing a crown and holding a scepter. That took me three seconds to come up with.

Matt Powers lives in New York.

Support The Billfold

The Billfold continues to exist thanks to support from our readers. Help us continue to do our work by making a monthly pledge on Patreon or a one-time-only contribution through PayPal.