What Do Rich People Read Online?
“Rich” in this case meaning “people with incomes of $150,000 or more.”
I’ll admit that when I saw this MarketWatch headline, I was hoping it was something along the lines of “if you’re reading this, you still have a 19.3 percent chance of becoming rich in your lifetime,” but that’s not what this is actually about:
The site you’re reading right now — yes, we’re talking about MarketWatch — has among the highest percentage of wealthy readers among all the websites on the internet.
MarketWatch comes in №11 on the wealthy list, with 19.3% of its readers making more than $150,000.
The list they’re referring to was created by Priceonomics and Quantcast, and it ranks the top 500 websites in the United States by a variety of demographics, including wealth.
Sadly, their list of websites with the highest percentage of wealthy readers—which they define as “people who make more than $150,000 per year”—only includes the top 25 entries, and The Billfold is not among them.
It prompts the chicken-and-egg question: do people earn more money because of the websites they visit—like, if I started hanging out on Crunchbase, would I start figuring out how to increase my net worth—or do they gravitate towards specific websites because they earn more money?
Also: now that we know what the six-figure earners read, I want to know what the savers read. Which websites are getting the people who save the highest percentage of their incomes? Mr. Money Mustache, Frugalwoods, and… maybe… The Billfold?
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