Big Food Is Coming For Us

By Meaghan O'Connell November 20, 2013

Big food companies like Campbell’s (as in the soup) and Wendy’s (as in the frosty) are adjusting their food strat to target finicky millennials, and The Week is on it.

Apparently the three big trends are 1. Millennials hate cans, so put your pre-made food in a bag or a box or something, 2. fancy buns instead of crappy white bread, and 3. JALAPEÑOS (“Millennials like bold flavors”).

I want to laugh, but I also do love a good brioche. And a bold flavor!

Photo: snowpea&bokchoi

Support The Billfold

The Billfold continues to exist thanks to support from our readers. Help us continue to do our work by making a monthly pledge on Patreon or a one-time-only contribution through PayPal.