So Like Do You Want a Cookie For That Or What

If you read one thing about a cookie company using social media to pimp its brand and the stupid buzz it’s been getting for it — and I totally get if you want to read no things about it, but bear with me, this is actually good — let it be Matt Powers Breaking It All Down: “One could say [COOKIE COMPANY] was just having a little fun with it,’ but I think this overlooks the paradigm-shifting nature of advertising in social media. The more ‘fun’ they appear to be having, the more dangerous it is. Your friends have fun. Corporations have bottom lines.”