The $48 ‘World War Z’ Mega-ticket

Max Brooks’s World War Z is going to be screened in advance tomorrow for moviegoers who buy a $48 “mega-ticket,” which includes a digital copy of the movie when it becomes available, a movie poster, and a small popcorn (seriously, they couldn’t spring for a large?). It seems like … a lot of money to see a movie. The Freakonomics post is more about different strategies movie theaters are using to persuade people to pay for a “movie-going experience.” They mention the “premium” Arclight Hollywood theater in Los Angeles which offers comfortable reserved seats and some other stuff to lure people in, but what I really like about that theater is the “reserved seats” part. You just buy your tickets online and choose where you want to sit ahead of time, so there’s none of that laying your jacket across a row of seats and telling people they’re all taken business.

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