Cheap Wine Needs a New Nickname

For the past 11 years, Charles Shaw has been selling its popular brand of wine at California Trader Joe’s stores for $1.99. Lovers and haters alike called it “Two-Buck Chuck.” No longer — the price is being raised to $2.49. So now what are we going to call it? How about “something I still won’t drink.” Ba-zing! Kidding, I’ll drink it if it’s there. Pour me a glass. Also in New York, due to higher distribution costs, it’s been known as “Three-Buck Chuck” for a while already. It’s just harder to find something that rhymes with “half-dollar” or “fifty-cent piece.”

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