Apple Uses Psycho Warfare on You Just Like Everyone Else

Gizmodo scored a copy of Apple’s Genius Training manual, and it’s about as fun as all training manuals to read, which means: SUPER FUN.

I love reading internal company documents that offer Indoctrination Into The Brand. It’s so ridiculous, and yet you start to see how it works. Apple is no different! BRANDSPEAK. TOUCHING LIVES THROUGH CUSTOMER SERVICE. NEVER USING THE WORD “CRASH” (lol).

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