The Right Way to Play Your IPO

Friend and hero Heidi N. Moore has a super easy-to-understand and also cutting analysis of what went wrong on Facebook’s big day (hint: LOTS). There are some fun things to be learned about how IPOs work, which is good, because we’re all going to need to know what to do and what not to do when our own sick startups go public. Step one: Don’t do secret and illegal things. Step two: Do everything Facebook did, but opposite.

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