Finding a Lucky Break Recording Six-Second Videos

Michael and Carissa Rae Alvarado are a husband and wife folk-pop duo who recorded six-second clips of themselves singing on their Vine account. Their short covers soon went viral, and Billboard reports that their recordings eventually landed them a record deal with Republic Records:

Signing with a label is still relatively uncharted territory for Vine talent, who tend to align with Vine-based booking and brand agents to make a living and help secure deals that can often net as much as $10,000 a post. Though Us tried out one such campaign, for Pepsi, the agency model didn’t seem very sustainable — or autonomous, since many ask for one-year exclusivity to clients’ channels. “We realized we could use Vine to promote our own album,” Michael says. That’s why just last week, the duo introduced a Vine campaign encouraging fans to post their own #NoMatterWhereYouAre videos, which produced enough responses to help the song spike to No. 16 on the iTunes Pop chart. The “No Matter Where You Are” album also re-entered Billboard’s Heatseekers Albums for the week of March 29, at No. 20.

I think they sound great!

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