Flash Mobs, But With A Purpose

This week’s issue of TIME has a story about “cash mobs” (subscription required), which are basically organized groups of people who get together on a certain day and time to spend money at a local, independently owned store. It’s sort of like the anti-Groupon — a local store gets a bunch of new customers who pay full-price for items who wouldn’t normally shop at the location, and may return as a repeat customer because they’re not just there for a deal. Shout out to my favorite cash mob: Caine’s Arcade.

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