Probably One of the Last Names You Should Give Your Shop

He said he thought Hitler was a “good, catchy” name for his shop. In fact, his business plan seems to include cashing in on the name to attract customers. “We have not written anything below the sign or on our cards to indicate what we sell to generate mystery,” he said. “The customers who come in tell me they came in seeing the name.”

I just read this story in India Ink, the Times blog on India, and would have believed it if you told me it was from an Onion article. Because the story went on to say that other businesses in India have also named their business after the Nazi, for example, Hitler’s Den, a pool parlor. WHAT? Also this: “He added that he did not believe that Hitler was ‘such a bad person.’” Again, WHAT?

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